“Knowledge management has failed,” says University of Toronto professor Don Tapscott in a video interview on the McKinsey Quarterly site called “Making internal collaboration work.”
The problem, he believes, is that executives think corporate knowledge is a finite asset that can be confined within a “container.” They are wrong: “The most important knowledge is not inside the boundaries of a company. You don’t achieve it through containerization, you achieve it through collaboration.”
The author and strategist describes why effective knowledge management within enterprises requires replacing e-mail with social media.
I absolutely agree that knowledge management has not delivered. I personally hit my head against the wall through the years trying to get people to share. So the notion of social media technologies being the vehicle for collaboration has appeal. Unfortunately, like the processes and systems before it, this approach will ultimately fail because knowledge management and collaboration hinge on human behaviour and culture, not technology. Some companies just do it better than others and that success maps to the type of company and culture.
Knowledge management is much like marketing…it takes a day to learn and a life time to master.