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The Brand Intelligencer

Expand your cranium with the July edition.

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My Prison Experience

Dining in IKEA a la Orange is the New Black.

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Big Value

Our Report on Small & Medium Sized Ad Agencies.

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Welcome Bond Brand Loyalty

Swystun Communication Rebrands Maritz as Bond.

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Speed Kills

Jeff's CMA Presentation is Now a Paper.

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The Newer Big Idea

Agencies Need to Retool & Really Create.

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Intoxicating Insights

Read Our Full-Bodied Report on Wine Branding.

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Just How Relevant

Swystun Communications Evaluates NATO's Image.

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Get Smart

Five Branding Papers that Provide Advantage.

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Jeff Keynotes in China

Pics from the Design Management Symposium.

Every brand is a story. Make yours a bestseller.

We help you sell more, more often, to more people at a higher price.


Branding Best Practices

Lessons and learnings from the best and the not-so.

Over Quota … Cool Quotes

When a thing has been said and well. Take it and copy it.

The History of Marketing

Nothing is new except arrangement. Has it all been done before?

Top-Drawer Business Books

So many books … so little time. Reviews of some standouts.


Let’s Do Great Things Together


You need someone who can take problems away and capitalize on opportunities. You are looking for smarts and solid chemistry. Intelligence and tangible execution. Big ideas with big returns. Jeff works in the sweet spot of business and brand strategy. He helps start-ups grow-up, mends broken blue-chips, and keeps leaders out front. Download Jeff’s bio: JS_SC_2014. Let’s do great things together.


Testimonials

Jeff is an outstanding resource to global agencies and media companies. I have met only three people in my career with an incredible breadth of thinking and vision of the future; Jeff is one of them. He is a thought leader in the industry and is great fun to work with.

Q Malandrino
Brand Executive, Interbrand
 

Rarely have we worked with a person who has such a broad understanding of brand and the skills to articulate his thoughts so cogently. He has a unique knack of providing the context of what else is going on in the world of branding to make his suggested path forward make sense.

Gordon McMillan
President & Chief Creative Officer, McMillan
 

Jeff immediately came to mind when I was thinking about who could help us with a fresh perspective around strategic marketing. His energy, knowledge and skill enabled him to quickly comprehend our unique situation and deliver a most insightful and useful set of ideas and tools.

Greg Roberts
Director, CMCC
 

It is a challenge to be in charge of communications at an agency made up of over 10,000 communicators but Jeff did this strategically, creatively and with humor at DDB.

Paul Gunning
CEO, Tribal DDB

Jeff is an original strategic marketing thinker comfortable managing a brand campaign as discoursing on the history of brand building. His knowledge of marketing combined with its history carries sharp lessons for today's practitioners.

Niraj Dawal
Ivey Business School

Jeff is a rare combination of corporate branding and creative development. Jeff has vision. He demonstrated incredible ability to internalize what we were looking to accomplish and verbalize creative directions based on examples in pop culture and society. He is an outstanding communicator and very fun and engaging personality.

Darcy Raymond
Tampa Bay Rays

I loved working with Jeff. He was a brilliant partner in crime, shaping DDB's global positioning and communications. I miss him in my new role and highly recommend his work!

Lucy Jameson
Chief Strategy Officer, Grey

Jeff is a very good presenter. He is clued-in and really knows the Web, Media, Marketing 2.0 turf. Lucky you if you can work with him.

Gerd Leonard
CEO, Media Futurist

Jeff represents the new wave of communicators; he either instantly assimilates the new tools and rules, or he trail blazes with his own personal style. And he is subversive enough to question the status quo.

Roman Perez-Miranda
President, Latin America, Spain & Portugal, Interbrand

We were really lucky to have Jeff at DDB. He pulled our internal and external communications from the Dark Ages into the 21st Century.

Bob Scarpelli
Former Chairman & Chief Creative Officer, DDB

By using his strong facilitation skills with a diverse group of my colleagues and guiding us through a creative process, Jeff's expertise resulted in a branding strategy that is clear and enticing.

JoAnne Akerboom
Executive Director, Faculty of Management, Dalhousie University

Jeff is an incredibly smart advertising and marketing practitioner that gets it! In the new world of interactive and social marketing he is one source I can truly trust and count on to shoot straight.

Eric Cosway
EVP, CMO, Quantum Digital

Jeff is a natural communicator. In his role for Interbrand he helped us to lay the groundwork for long-term success in building our brand, and managed to do that within the complex environment of a global business - full of people who all build brands for a living!

Jez Frampton
CEO, Interbrand

Jeff is an incredible talented communications expert. I really enjoyed working with him because of his professional approach, his visionary insights and his great presentation skills!

Jean-Luc Devisscher
Head of PR & Marketing Communications, Nokia Siemens Networks

Jeff is smart, driven, strategic and very funny. He sees business from 30,000 feet but is also very much a team player and strong contributor. Everyone is better for having worked with Mr. Swystun.

Amy Hoffar Cheronis
EVP, Reputation & Communications, Leo Burnett

Jeff was an incredible mentor for me at Interbrand, and he continues to be a great adviser for my career. His understanding of brand communications, thoughtfulness in giving counsel, and easy-going nature make Jeff a standout person in our field.

Lisa Marsala Kline
CMO, Wolff Olins

Jeff is a high-energy executive who brings excitement and interest to all that he does. He truly moved our brand out to clients in new and meaningful ways while helping our internal teams grow at the same time. Jeff knows how to use his intelligence to make working with him fun.

Greg Silverman
CEO, Concentric

Jeff is the kind of pro who knows how to add value. He's always on top of trends and he has the ability to anticipate them. His contributions to DDB were instrumental at a crucial time for the network. His presence was always felt, and unfortunately his absence, now even more!

Luis M Messianu
President, Chief Creative Officer, Alma

I met Jeff early in my tenure at Interbrand. His energy is impossible to ignore and he provided clear direction on the projects we collaborated on, but also inspired me to think independently about what was possible. His ability to be a catalyst for others is one of his greatest traits. Indeed, he is a catalyst for individuals and organizations alike.

Erin O'Keefe
Head of Global Brand Management, KPMG

Jeff is a consummate marketing executive adept at both strategy and execution. If you need solutions that are intelligent, thorough and timely, he will deliver them with energy, insight and a healthy dose of irreverence.

Bev Tudhope
Former CEO, Interbrand Canada

Jeff is one of the clearest thinkers that there is on professional businesses. He never fails to come up with penetrating insights. A real thought leader - and a practical businessperson.

David Maister
Consultant, Harvard Professor, author of Managing the Professional Services Firm

Jeff worked for me for over ten years between Interbrand and DDB. His contributions to our brand and marketing strategies were innovative and helped move the business in the right direction. A gifted speaker, he also knows how to rally the troops and inspire fresh thinking. Jeff loves to solve problems, possesses great energy, and is a prolific writer. He also thinks he is funny and once in awhile...he is.

Chuck Brymer
President & CEO, DDB

I first met Jeff when he was tasked with revamping Price Waterhouse’s marketing in the New York Metro Region. It has been great to see him apply his experience to business communications challenges with leading professional services firms. He is a gifted writer and an engaging speaker well versed in the opportunities communications provides to business.

Peter Horowitz
Managing Director, Global Public Relations, PricewaterhouseCoopers